Spotify rebrands live audio streaming service

Reuters – April 13, 2022

Spotify Technology on Tuesday re-branded its live audio-streaming service to Spotify Live and announced a slew of new content by top artists, as it doubles down on the format at a time when virtual events continue to attract audiences.

Rolled out in June 2021 as Spotify Greenroom, the service will be available as a stand-alone app and as a live stream function on the main Spotify app.

Listeners can tune into live programming and take part in live chats through the creator or artist’s Spotify page, the company said in a blog post.

As part of the roll-out, the music group Swedish House Mafia will beam a DJ set on April 15 and comedian Hasan Minhaj will launch a live-streamed podcast on the NBA playoffs starting in May.

The shows will be available in select markets, the company said.

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